Briiv is an innovative air purifier that looks like a lush terrarium designed to improve your indoor air quality by harnessing the power of plants.

The air purifier was not only designed to create healthier living spaces, but it was also designed as sustainably as possible using plant-based materials to reduce plastic waste and the negative impact it has on the planet.

The waste problem

According to Briiv, around 15,000,000 air filters were purchased in 2019, and the problem with standard air filters is that they need to be replaced every 6 to 8 months, and are made from plastics that are non-recyclable. Plastic waste from air filters equates to around 6,000 tonnes of plastic filters sent to the landfill every year.

Natural materials

This is the reason why every component of the Briiv air filter was carefully considered and designed to be as biodegradable, compostable, or recyclable as possible by using natural materials for their filters like moss, coconut husk, and bioplastic.

The electrical components and the matrix filter layer are the only components that are non-recyclable but Briiv is looking to replace these in the future with more sustainable alternatives once the technology is available.

Using a circular design framework approach to make their air filters, Briiv created their air purifier to be durable, recyclable, and biodegradable in order to minimize the amount of pollution and waste to landfills.

Clean air powered by plants

Unfortunately, potted houseplants don’t have the ability to physically remove any harmful particulates that are in the air.

But one Briiv air filter can be as powerful as 3,043 medium sized house plants.

Air filters work by drawing in unclean, surrounding air to pass through its filter medium so that it can capture/trap harmful airborne particles in the filter before releasing filtered, clean air back out into a space. This repeated process of filtering air is how indoor air quality is improved.

Briiv’s filter medium consists of plant-based materials with a layer of moss, coconut husk, and a combination of activated carbon (from walnut husk waste) and nanofibers that all work to trap different types of harmful airborne particles.

The natural dried moss and coconut husk layers captures larger particles in indoor air like dust and pet dander, while Briiv’s matrix filter layer consists of a mix of nanofibers and activated carbon that captures finer, more harmful airborne particles like VOCs (harmful gasses emitted into the air by products) that can have a negative impact on one’s health.

One Briiv air purifier can improve the indoor air quality in a 387ft² living space in just one hour, with an overall performance of 78% improvement in indoor air quality.

*all photos are from Briiv.

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